I Heart Tech Docs, Ivan Walsh, Technical Writer

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Web Writing Tips

November 27th, 2009 1 Comment

Writing for the web is different that writing for a magazine, newspaper or business journal. Before writing web content, spend some time looking at how information architecture and navigation systems work.
Web Writing Tips
1. On the web, write in small digestible chucks, which fit into the information hierarchy. To create your hierarchy, outline the website as [...]

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Heart Surgery For Dummies

October 19th, 2008 No Comments

One of Amazon’s biggest sellers in recent months is Heart Surgery for Dummies. The world is now full of Do-It-Yourself (DIY) heart surgeons.

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When to use Passive Voice on the Web

October 15th, 2008 No Comments

Passive voice is always bad, right? Well, not always it seems, especially when writing for the web.

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The Trouble With Personalization

October 10th, 2008 No Comments

Personalization has rarely been implemented well. Its failure is usually because of a lack of understanding of customer behavior.

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Benefits that Short versus Long articles bring

October 10th, 2008 No Comments

Jakob Nielsen explains the different benefits that short versus long articles bring to your site, especially if you are running an online business.

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